Have you ever wondered who made your clothes and what makes up their personal story?
Each piece of clothing embarks upon a long journey before it finds its way to a warehouse, store shelf and, finally, your closet.
Globally, approximately 75 Million people work within the garment production process. 80% (60 Million) of them are WOMEN between the ages of 18 and 35.
Meet Jou Joan E, she is 48, lives in Hangzhou, China and is a proud crafter of See Rose Go.
On April 24, 2013, the Rana Plaza building in Bangladesh collapsed. 1138 people died and another 2500 were injured, making it the fourth-largest industrial disaster in history. This is when the Fashion Revolution campaign was born, and this is our first year participating in #fashionrevolutionweek, which is designed to spread awareness about the production side of the fashion industry.
Hundreds of designers, retailers, and wholesalers come together every year to promote a fairer, cleaner, safer industry.
There were five garment factories in Rana Plaza, each manufacturing clothing for major global brands. The victims were mostly young women.
Knowing that three-quarters of the global garment work force are WOMEN, is it imperative for See Rose Go - as a brand created by women, supporting women - to ensure our production process is responsible. When we work with factories we know they are certified, workers have benefits, and a safe and healthy work environment.
Meet Huang Jian Ying. She is 51, lives in Hangzhou, China and she made your new See Rose Go Tunic Shirt.
To be honest, we could all do more. We choose to start with our factories and the #fashionrevolution #imadeyourclothes campaign to share more of our process with you. The point of transparency is a first step. This simple question gets us thinking differently about what we wear. It is a reminder that both as a brand and consumers, our questions, our voices, our shopping habits can have the power to help change things for the better.
See Rose Go is proud to participate in Fashion Revolution Week. It is a small start to being more transparent and working toward positive change in the global fashion industry. A positive change which can happen if we think differently about fashion and make purchasing decisions with more knowledge and information.
"It’s not enough for me anymore that it’s a beautiful item. I want to know who made it and where it came from.” — Emma Watson