Actively listening and conversing we hear directly from women regarding their experiences with plus size clothes. We gain hundreds of insights, like the these statements above. Our Community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.
Innovation
We select fabrics...
based on in-depth conversation with customers and thorough wear-testing. Our focus is to enhance innovative comfort by addressing issues with temperature control, pilling, and longevity with wear.
CoolROSE™ fabric is our patented fabric invented for the distinct needs women discussed with us. The fabric has thermoregulating benefits to help maintain a comfortable body temperature, keeping you cool and dry.
The CoolROSE™ Collection is...
made from a soft cotton jersey infused with technical performance fibers. Usually cotton garments absorb moisture and hold onto it where we sweat, underarms, back, neck.
The tech poly fibers pull moisture away from the body and allow dampness to evaporate into the air. Our CoolROSE™ Tech combines the strength of technical fiber with the natural breathability of cotton keeping you cooler.
Paired with machine washability and ANTI-pilling this material frees you to remain focused on your passion and goals.
The goal...
Each piece in the CoolROSE™ Tech collection was purposely designed with women in mind to create an edited collection to help you stay cooler and more comfortable as you achieve, endeavor and GO. In addition to innovative comfort we included thoughtful elements like reversibility, functional pockets, and garment longevity.
These pieces are premium, but don’t be afraid to wear it, wash it, dry it! We design beautiful clothing made to live in.
Don't take our word for it...
Shop CoolROSE™
"I want to stay cool, without sacrificing style."
"I get hot.... A LOT!"
"I want better material, that lasts."
"I. Sweat."
We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™ , because life demands high performance.
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