The Cooling Fabric
A year in the making we crafted our own patent-pending fabric to make premium essentials just for you. Based on insights received directly from women through conversation, focus groups, and wear tests our cotton fabrication with high performance COOLMAX® technology was created. COOLMAX® keeps you cool and breathable, while the cotton is soft and comfortable.
"I want to stay cool without sacrificing style."
WE'RE ON IT! You’re busy, out there getting it done. We created our CoolRose™ Jersey to elevate with you as you go.
"I get hot a lot!"
WE'RE ON IT! We have infused activewear benefits through the technology of COOLMAX® fiber. This fiber pulls heat away from your body and allows air permeability for breathability. As one wear-tester put it, "IT WORKS!"
"I want better material that lasts."
WE'RE ON IT! Blending the right amount of cotton and COOLMAX® makes this a washable material with durable lifespan. Adding double needle top stitch? Well, that’s just good thinking ; )