Our Story, Our Promise

Clothing is a part of life, but when are clothes more than just clothes? We believe clothing should provide a solution.

We listen...

Actively engaging and conversing we hear directly from women regarding their experiences with plus size clothes, and we heard...

We seek out insights, like these statements above. This community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.


We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™, because life demands high performance.

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Smart Fabric.

Stunningly functional versatile clothing made for living in while looking effortlessly polished, no matter the occasion. Seriously, from couch to boardroom it’s that good.

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