Clothing is a part of life, but when are clothes more than just clothes? We believe clothing should provide a solution.

"I WANT TO STAY COOL WITHOUT SACRIFICING STYLE."
"I GET HOT... A LOT!"
"I WANT BETTER MATERIAL THAT LASTS."
“I. SWEAT.”

Actively listening and conversing we hear directly from women regarding their experiences with plus size clothes gaining hundreds of insights like the above statements. These insights keep us hyper-focused on real needs and desires. Leveraging our Nike know-how we use technical performance to reimagine how clothing should perform in everyday life.

We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a better material called CoolROSE™ Tech, because life demands high performance. 

CoolROSE™ Tech 

A year in the making, we invented our exclusive patent-pending tech fabric addressing everyday frustrations by offering cooling performance, anti-pilling benefits, durable quality, comfort stretch and machine-washable ease. 

Stunningly functional versatile clothing made for living in while looking effortlessly polished, no matter the occasion. Seriously, from couch to boardroom it’s that good.

Smart fabric that will keep you cool and dry.
The Coolest T-Shirt Peek-a-boo Tunic
Shop CoolROSE™ Tech