Clothing is a part of life, but when are clothes more than just clothes? We believe clothing should provide a solution. We value clothing with integrity in quality, durability, comfort and of course style. AKA clothing you can rely on. Through thoughtful design we find solutions for your everyday life. It’s a simple approach to a not so simple mission. To feel fearless and beautiful in life.
A year in the making we crafted our own patent-pending fabric to make premium clothing just for you. Based on insights received directly from women through conversation, focus groups, and wear tests our cotton based jersey with high performance COOLMAX® technology was created. CoolROSE™ Tech keeps you cool and dry, while the cotton is soft and comfortable.
"I want to stay cool without sacrificing style."
WE'RE ON IT! You’re busy, out there getting it done. We created our CoolRose™ Tech to elevate with you as you go.
"I get hot... a lot!"
WE'RE ON IT! We have infused performance benefits through the technology of COOLMAX® fiber. This fiber pulls heat away from your body and allows air permeability for breathability. As one wear-tester put it, "IT WORKS!"
"I want better material that lasts."
WE'RE ON IT! Blending the right amount of cotton and tech makes this a washable material with durable lifespan. Adding double needle top stitch? Well, that’s just good thinking ; )