We listen...
Actively engaging and conversing we hear directly from women regarding their experiences with plus size clothes, and we heard...
Tech Performance
Clothing is a part of life, but when are clothes more than just clothes? We believe clothing should provide a solution.
"I want to stay cool, without sacrificing style."
"I get hot... A LOT"
"I want better material, that lasts."
"I. Sweat."
We seek out insights, like these statements above. This community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.
We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™, because life demands high performance.
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