The fashion industry has traditionally run on a linear business model, where the industry pools resources from the earth to produce clothing and other products. Then discarding the products, either after minimal use or over-production. This model has been wreaking havoc on the planet. Mass amounts of clothing ends up as burned waste or in a landfill. It's become a one-way street, one that is now catching up to us all - big time. According to earth.org, the average person in the US alone tosses about 81.5 pounds of clothes each year. That is an estimated 11.3 million tons of textile waste. Meaning 85% of all textiles end up in landfills on a YEARLY basis. The decomposition of these textiles emit methane gases and releases toxic chemicals. These harmful element seep into our air, waterways and soil. A large portion of these discarded items actually could have been reworn or recycled. Enter the circular business model.
Circular Fashion Business Model is where the industry closes that liner model into a loop. The production of clothing becomes more responsible with the resources it takes, pulling more from the textiles already created and moving forward with longer lasting clothing, like recycling materials, walking away from disposable fast fashion and consumers reselling the clothing they already have. The industry becomes more mindful of the life span of every garment. This circular business model in fashion will play a larger role in 2023 as brands and legislation catch up to this vastly growing environmental issue. As part of a wide-ranging plan to crack down on throwaway culture, the European Commission is calling for an end to fast fashion by 2030. In addition they want large companies to disclose how much unsold stock they send to landfill! The EU is also looking at expanding eco-design rules which already set efficiency standards for products. These clothing eco-design rules will include a requirement for brands selling clothing in the EU to be more durable, repairable, reusable and recyclable. Hats off to the EU!
At See ROSE Go, we are grounded in this mindset from the very beginning. You can trust that See ROSE Go clothing is designed and crafted to last in your wardrobe. AND with our new circular fashion partner, AirRobe. We are making it easier to resell your SRG when and if you are ready to love it forward. With this announcement from the EU, we hope the US is not far behind where we can see more brands stepping up with initiatives in resale, rental, up-cycling, and recycling materials in this more circular business model.
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