Press - South China Morning Post, Will China Embrace Plus-Size Fashion?

The South China Morning Post is a global news site that provides current affairs, entertainment, culture and fashion articles and insight. One of the questions highlighted by the South China Morning Post is whether China will embrace plus-size fashion. The article states that “international fashion influencers hope to give plus-sized women a voice in China, where the pressure to be slim is relentless”.

See Rose Go was featured in this article, noting that “Representation matters. More and more brands and designers are recognizing this,” say Erin Cavanaugh and Yi Zhou, the founders of US-based plus-size fashion brand See Rose Go.

Read the full insightful article titled "Will China embrace plus-size fashion? Only if women stop wanting ‘to look good in a size 2, not a size 20’" and the interview with the See Rose Go founders at the South China Morning Post

Actively listening and conversing we hear directly from women regarding their experiences with plus size clothes. We gain hundreds of insights, like the these statements above. Our Community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.


We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™ , because life demands high performance.

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