Press - The Rise of Curve Minimalism on The Cut

The Cut, by New York Magazine is for those interested in all the latest fashion trends and who want to read takes on issues that matter, from politics to relationships.

In this Article from The Cut, titled "The Rise of Curve Minimalism" it discusses how brands are reacting and starting to cater to the plus-size market place for sizes 12 and up by providing clean, simple and fashionable clothing.

Find in-depth analysis and interviews from industry insiders and learn a little about some of the companies that have emerged to fill the void in this marketplace, including See Rose Go.

You can read the full article on The Cut site: https://www.thecut.com/2018/06/the-rise-of-plus-size-minimalism.html

Actively listening and conversing we hear directly from women regarding their experiences with plus size clothes. We gain hundreds of insights, like the these statements above. Our Community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.

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We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™ , because life demands high performance.

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