Summer Look Book


Summer is our fresh take on feeling crisp, cool and classic. Our new Button Downs and CoolROSE Tech™ continue our take on comfortable, cool and collected for an easy on the go sensibility. An interplay between performance-based fabrics, menswear inspired shapes and optimistic colors.


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Actively listening and conversing we hear directly from women regarding their experiences with plus size clothes. We gain hundreds of insights, like the these statements above. Our Community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.


We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™ , because life demands high performance.

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