Actively listening and conversing we hear directly from women regarding their experiences with plus size clothes. We gain hundreds of insights, like the these statements above. Our Community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.
VIP Program 101
"I want to stay cool, without sacrificing style."
"I get hot.... A LOT!"
"I want better material, that lasts."
"I. Sweat."
We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™ , because life demands high performance.
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