Press - Forbes The Houndstooth Pattern is Making A Comeback

From Beyonce's new Ivy Park and Adidas collection to Dolce & Gabbana’s Fall/Winter 2021, Alice + Olivia’s Fall/Winter 2021 and our own See ROSE Go, fresh brands know, Houndstooth has a lot to offer. Designers this season turn to the iconic black and white duotone to bring a sense of simplicity by combining classic style with a modern look. 

“Partnering with our mill, we discovered this beautiful houndstooth as dead stock material,” said the company’s co-founder, Erin Cavanaugh.

“We were struck by its boldness, while maintaining a timeless modernity. It feels powerful. For us, style isn’t just clothing—it’s how a woman moves, feels, and creates her impact while wearing the clothing.”

Actively listening and conversing we hear directly from women regarding their experiences with plus size clothes. We gain hundreds of insights, like the these statements above. Our Community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.

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We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™ , because life demands high performance.

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