Actively listening and conversing we hear directly from women regarding their experiences with plus size clothes. We gain hundreds of insights, like the these statements above. Our Community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.
Press - The Plus-Size Women Who Ruled The Street Style Game During NYFW
When New York Fashion week is on, it is fairly typical to find that the runway is populated by models who are tall and thin. However, this doesn’t always represent reality. The idea that you need to be tall and thin to be fashion forward is wrong as shown by InStyle Magazine, who hit the street looking for the best street-side fashion where they look for women who do not fit the traditional runway mould but are still, cool, confident and on-trend.
Take a look at the full article and browse the gallery here: https://www.instyle.com/fashion/plus-size-street-style-gallery-nyfw-september-2019
"I want to stay cool, without sacrificing style."
"I get hot.... A LOT!"
"I want better material, that lasts."
"I. Sweat."
We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™ , because life demands high performance.
