Press- I am beauticurve Rochelle Johnson styles our Signature Tunic Shirt Three-ways

We've been dedicated fans of Rochelle's ever since we unknowingly ran into her at Curvy Con in 2017. As a Curvy Con and plus size fashion ingenue I stood taking in the energy of the event. Noticing Rochelle in an impeccable and gorgeous look, I approached her to say I loved her style. Rochelle was all the above = gracious, humble, and kind. It wasn't until later I saw people asking to take their photo with her I realized she was a well known influencer with a well known amazing style sense. Thus the women crush was born. So excuse us as we geek out over this article on Rochelle's blog, Rochelle notes her long time quest (3 years, what?!!) for the perfect button down shirt dress in plus size fashion. She at last has found total redemption as she wears and styles our very own Signature Tunic Shirt three ways. You can see Rochelle's Instagram reel of three looks incorporating other premium plus size brands and read her See ROSE Go blog. 

Actively listening and conversing we hear directly from women regarding their experiences with plus size clothes. We gain hundreds of insights, like the these statements above. Our Community engagement keeps us hyper-focused on real needs and desires. Leveraging our expertise, we use technical performance to reimagine how clothing should perform in everyday life.


We can do this because we are experts in technical fabric development. If a solution doesn’t exist, we’ll invent it. We invented a soft cotton blend fabric called CoolROSE™ , because life demands high performance.

Share details about a promotion, welcome customers, describe a product, or talk about your brand.