To reimagine how clothing should perform in everyday life, we leverage our Nike know-how to bridge technical performance with timeless, versatile style that last. Best in fit and technical fabric to elevate every day comfort chic.
“We believe that beautiful, comfortable and functional design with staying power is the future.“
- Erin and Yi
It all starts with Intentional Design
Beautiful and effortlessly cool. Instead of following seasonal trends, we spend our time obsessing favorite go-to pieces made to last in your outfit rotation beyond seasons.
Engineered with stunning functionality our clothing elevates comfort and style using technical fabrics, plus size fit & grading and versatile ease. Because life demands high performance.
Quality is paramount to us. We use high quality materials sourced with mindful sustainability while crafting long-lasting quality clothing made to live in, for years to come.
Carefully crafting with purpose begins with selecting premium quality fabric. An intimate process, as we want you to love what is next to your skin. If it’s not perfect, it’s a pass. If we can’t find it, we invent it. We are experts in technical fabric and have invented our own material called CoolROSE™ Tech. We think you’re going to love this.
We have invented a new tech fabric using soft cotton yarn and cooling fiber technology. Our exclusive fabric is smart fashion solving daily comfort problems you may not even know you could address like temperature control, anti-pilling, 4-way stretch and thicker fabric weight. Stunning functionality that keeps you cool, dry and chic. CoolROSE™ Tech sweats the details so you don't have to.
We’ve partnered with industry experts to seek and / or develop high quality functional material in performance and sustainability. Selecting fabric is both a utilitarian and intimate responsibility. First. The fabric must be engineered for quality, checking all the boxes on construction, weight, content. Second. And most important, it must elevate the comfort, ease and the feel of the garment.
Fabric waste and its environmental impact is a huge issue. Over $120 billion of excess material sits in warehouses globally, ending up either burned or in landfill. Because of this waste there is an abundant resource to find excess fabric. Working with our manufacturing partner we seek deadstock fabric, that would otherwise go to waste. We repurpose these dead stock fabrics into beautiful long lasting wardrobe staples for you to enjoy for years to come. On average, we wear a piece of clothing on for 2.2 years. Imagine if we move the needle on a handful of garments in our closet to 10 years! Our REclaimed designs reduce waste through recycling fabric, timeless style with modernity and long lasting quality.
REclaimed Memory Jacquard
Part of the REclaimed Collection, the memory jacquard is crafted from an innovative memory yarn that gives the textile its rich and intentional wrinkled attitude. Luxurious with an engineered tonal jacquard camouflage pattern, this light-weight fabric is water repellent and conveniently packable as your versatile go-to layering piece.
REclaimed Structured Crêpe
Relaxed and chic, the structured crêpe is an ultimate fabric that provides the one and done ease of polished comfort. This wrinkle resistant fabric is soft to the touch yet refined in its look. With an element of sophistication, it has a versatility that suits everyday use and the added simplicity of being machine washable. Engineered for comfort so you can relax, unwind and smell the roses.