The Cool Factor

Innovation. A new way to approach design and purpose inspired by insight into modern life. We're on it! Our clothing is designed to bring beauty and functionality based on insights shared by modern women. A year in the making we created CoolRose™ Jersey, our patent-pending material infusing our minimalist point of view with an innovative approach.

See Rose Go timeless plus size appeal peek-a-boo tunic in pink rose

 “I want to look good and keep my cool”

WE’RE ON IT. Innovative essentials crafted with Cotton and COOLMAX® technology introduce a new way to dress comfortably without sacrificing style. The COOLMAX® performs cooling, wicking benefits, while the cotton is soft and effortless.

See Rose Go timeless plus size apparel as innovative essential white tee and pleated skirt

“Layering looks good – it’s hard when it’s hot.  I want to throw together and go.”

WE’RE ON IT! Effortless style is the name of our game. Each piece embodies the great power of an essential, building blocks of any outfit, now with the benefits of COOLMAX® technology to elevate with you. 

See Rose Go timeless apparel as an innovative essential plus size tee dress

“I want to look put together, but I hate dry cleaning.”

WE’RE ON IT. The CoolRose Jersey Collection are timeless silhouettes perfect for layering or worn alone.  Each style is easy care, machine washable and treated to be anti-pilling.

Meet the CoolRose™ Jersey Collection, timeless apparel with high performance COOLMAX®  technology.