The Cool Factor

Innovation. A new way to approach design and purpose inspired by insight into modern life. We're on it! Our clothing is designed to bring beauty and functionality based on insights shared by modern women. A year in the making we created CoolRose™ Jersey, our patent-pending material infusing our minimalist point of view with an innovative approach.

The best plus size white tee shirt See Rose Go

 “I want to look good and keep my cool”

WE’RE ON IT. Innovative essentials crafted with Cotton and COOLMAX® technology introduce a new way to dress comfortably without sacrificing style. The COOLMAX® performs cooling, wicking benefits, while the cotton is soft and effortless.

The best plus size tee dress See Rose Go thoughtful design and innovative comfort

“Layering looks good – it’s hard when it’s hot.  I want to throw together and go.”

WE’RE ON IT! Effortless style is the name of our game. Each piece embodies the great power of an essential, building blocks of any outfit, now with the benefits of COOLMAX® technology to elevate with you. 

The best plus size tee shirt See Rose Go thoughtful design and innovative comfort

“I want to look put together, but I hate dry cleaning.”

WE’RE ON IT. The CoolRose Jersey Collection are timeless silhouettes perfect for layering or worn alone.  Each style is easy care, machine washable and treated to be anti-pilling.

Meet the CoolRose™ Jersey Collection

Thoughtful design + innovative comfort with high performance COOLMAX®  technology.