Journal — Substance and Style

Substance and Style

Substance and Style

Substance and Style

Shifting Consumer Values in a Hype Economy By Chris Wu   In today’s global village, borderless connectivity has enabled the spread of information faster than ever. In the fashion world, this results in a near-instant dissemination of trends. A particular jacket that emerges on a runway in Milan is immediately broadcast around the world, with replicas soon popping up at retailers everywhere from Barneys to Forever 21. This has led to what many critics are calling the homogenization of fashion. As retailers scramble to keep up with rapidly evolving trends, quality often becomes sacrificed in favor for speed and novelty. In...

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