About Us

It is our mission to see all women feeling beautiful and fearless in their lives.



The Beginning

During a casual conversation with a friend, who wears a plus size, she simply said:

“You have no idea what it’s like to shop for my body.”

She went on to describe her challenges in getting dressed every morning and how poor wardrobe options effected her emotionally. This conversation affected us deeply. It wasn’t that she didn't have clothing, she didn’t have the best clothing for her. We were compelled to change fashion by creating a brand that elevates and empowers women with better quality and premium design.



Innovation and Beauty:

At See Rose Go, our design principles are rooted in an architectural approach to clean lines, attention to detail and combining form with function.

Through active listening and open conversation, we are able to create new innovative solutions fusing beautiful minimal design with function.






In discussing women’s experience with fashion, we hear comments like, “I want material that lasts,” “I get HOT …A LOT,” and “I don’t want to sacrifice my style to feel cooler.” 

In response to these challenges, we developed our patent-pending fabric called CoolRose™, which offers breathable comfort and easy style. 

See Rose Go is a curated edit, meant to layer and build a wardrobe with pieces to be cherished, year after year.




The Founders:

See Rose Go is a female-powered brand built to engage and inspire women. Through Yi’s global creative design leadership at Nike, Converse and American Eagle, and Erin’s global merchandising leadership at Nordstrom and Converse, our experience is rooted in customer service, quality product creation and innovative design..

Friends and colleagues for over 10 years, our partnership and collaboration thrives because of the trust and respect we have for each other. We aim to bring this level of support to other women in the best way we know how - creating quality clothing with simplicity and beauty.

XO, Erin and Yi